This past year was undoubtedly historic. For the first time since WWII, the entire world shared a similar experience. In relation to fashion, there was a seismic shift. Even avid shoppers questioned and deliberated over every purchase regardless of the price tag.
We questioned how any new purchase would be used. When it would be used. Where it would be used. Even today, I must admit to having an abundance of unworn purchases. As we begin to think about how fashion will evolve post-Covid it’s important to remember how our clothes reflect our mood and creativity.
As we move from lockdown to freedom I can clearly see a world where people seek to celebrate and share. In terms of fashion through 2022, that may translate to a surge of consumption, decadence, and show-off culture. We have already started to see the beginnings of this trend as the art world and high-end jewelry and watch values have skyrocketed. Clearly, there is no ceiling on Chanel prices.
As society opens we should focus our buying power on items that enhance our lives. Items that have longevity and reflect our individuality. They should have meaning and give meaning to our daily existence. That doesn’t mean we need to pay full price.
We were subsequently told that going forward, J Brand will only be sold directly to consumers and at Theory = and Uniqlo stores.
J Brand is currently owned by Fast Retailing, which operates Uniqlo, Comptoir des Cotonniers, GU, Princesse Tam-Tam, and Theory.
If you’re getting ready for a post-Covid Spring, you should head over to Nugnes 1920 where you can save 15% off new collection merchandise with the code WELCOME15. The site has a great selection of Gucci, Bottega Veneta, Prada and YSL for which you can apply the discount code. The savings don’t always seem huge but when some items are compared to US retail the difference can be a good first markdown. See our top picks here.
Ok kids. That’s all for now. Next week? Same time, same place?