Thanksgiving is already next week and that means presale season is about to begin. For the uninitiated, presale is the period right before a store’s markdown. Usually, the boutique’s best customers get called and invited to shop from the discounted merchandise before the general public is alerted to the markdown.
Don’t worry if you’re not on a first name basis with Betsy, Everest and Stephanie. We’ve got you covered. The first presales to hit Madison Ave are Lanvin and Chloe. Here’s the information you’ll need to know.
Chloe
Presale started this week and the sale officially begins on Monday. Clothing, shoes and some handbags are now 40% off. Most of the handbags shown on the runway are on sale but the classics are not. We are told that presale shopping is mostly by appointment but we are quite confident that all customers will be given equal discount treatment.
Incus 212-717-8220
Lanvin
Presale started today and the official sale kicks off in about two weeks. The markdown is 30% off everything, or so we were told. No appointment is necessary. You can count on another discount before the season is over but the temptation might prove too much.
Anna 646-439-0380
