When sales are down, discounts go up. That’s exactly the situation at Prada, which is hosting it’s biggest first markdown ever. Runway clothing, shoes, bags and accessories are all discounted 50%. That’s a better discount than any department store. What’s even more surprising is that there are plenty ‘carryovers’, aka classic styles, included in the markdown.
The sale officially started on Black Friday but there is a very large assortment of merchandise still available. A shoulder bag with grommets is now $930 from $1860, a reversible tote is $900 from $1800 and the Saffiano bag in grey and other assorted colors is $1050 from $2100. The sale even includes our favorite Half-Flap Double Turn-Lock satchel bag that originally debuted in 2014 for $3700. (Pictures from the store can be found here.)
It’s really sad how bad the Prada shoe selection was this season. The only standout are the velvet platforms which, of course, are not on sale. The best of the bunch are the classic pumps with embellished jewel details that are priced at $485 from $950. These shoes are similar to a version offered by Dolce & Gabbana and Manolo Hangisis. Peep-toe suede platforms are $410, velvet pointy toe flats with a grosgrain bow are $310 and over-the-knee boots are $725.
Among the clothing, all of the fall/winter ’16 runway is on markdown. The most popular items are spotty on sizing. We love a skirt with oversized bright pockets and there are several brocade options, which are still very pricey and not quite versatile.
It’s been years since Prada has done a second markdown and we wouldn’t count on it happening this season. It’s really a quite unfortunate story but every brand has it’s ups and downs. Remember, Gucci wasn’t so desirable two years ago — and now look!
Zohair 212-664-0010