David Yurman is to jewelry what Ralph Lauren is to fashion: classic, American and elegant. It’s only fitting that in honor of David Yurman’s 30th Anniversary, he has opened a flagship boutique housed on Madison Avenue.
When it comes to jewelry, browsing is never enough. We caught up with both David and Evan Yurman and took an in-depth tour of the store and also chatted a bit about jewelry. So how does a jewelry brand differentiate itself from the Van Cleefs, Winstons and Graffs of the world? It’s as simple as staying true to your message and key designs, says David. “We add a few modern designs from time to time but the message is always the same.”
After discussing race horses, the spike in the price of gold and branding within a department store, we went upstairs to meet Evan Yurman and toured his one-of-a-kind designs and bridal collection.
It is easy to tell that the family business is a labor of love to the second generation Yurman. To make the perfect ring, Evan spent years sourcing emeralds that match like identical twins and painstakingly designed a necklace consisting of hand-made pieces that can be dismantled to service and clean.
As far as permanent homes go, the David Yurman townhouse is a true gem and we suspect that the it will maintain the brand for at least the next 30 years.
