There is a new Queen of Fashion.

Today we heard news that retail analysts expect that Amazon will exceed Macy’s as the nation’s largest apparel retailer in less than two years.

Amazon’s gross merchandise value in apparel and accessories are expected to grow from an anticipated $16 billion in 2015 to more than $27 billion in 2017, according to financial analysts Cowen and Company. To compare, Macy’s anticipated sales for 2017 are $24.69 billion in apparel alone.

Even if you haven’t been to a Macy’s in decades (present company included) you can assume the type of merchandise you would find. Think lots of MICHAEL by Michael Kors, Lauren Ralph Lauren, North Face and Calvin Klein. Even as a ‘Prime’ Amazon shopper we couldn’t even guess the types of brands available on Amazon. So, we did a bit of digging.

Not surprising, there are a lot of familiar brands like Kate Spade, Marc by Marc Jacobs and Nine West. What was surprising, however, are the more expensive items. We found this Miranda Women’s Sweetheart prom gown for almost $12,000! Sure we can imagine an Oscar de la Renta dress for that price but who has ever heard of Miranda? To add insult to injury, the dress is made of polyester.

There were more unexpected finds. We wouldn’t even know how to categorize this $3800 getup from Matija Vuica . If you think that’s strange, you haven’t seen this sheer gown from Eleanor Fashion House for $3600 from $5800. (Hat not included.) What’s even funnier is that these pricey dresses can’t even be expedited through ‘Prime’.

Perhaps, something for everyone is how Amazon is making it’s mark. There is no doubt they are doing something right– even if some of the style options are a bit off.

The streets are steaming hot. What to do when you need to get out of your over air-conidtioned environment? Head over to Manolo Blahnik boutique’s second markdown. The sale starts Monday and we’ve been told that the inventory is running practically at full stock.

This most recent markdown follows the 30% discount but proceeds the final and best shopping opportunity of the season. The final markdown is always one of our favorite sales and will likely take place in early August. Prices range from $195 to $350. Most shoes and low boots– even highly ornate styles– are priced at $250.

Expect to find a full assortment of shoes from the summer collection. Personally, we are waiting make our major purchases in August. After all, everyone is out of the city. You can click here and here to see the reports from past final markdowns.

Manolo Blahnik
31 West 54th Street (b/w 5th and 6th)
Monday to Friday 10:30 to 6pm
Saturday 10:30 to 5:30
Sunday 12pm to 5pm
Store will close from 2pm to 3pm for restocking (lunch)