Prada’s struggle among elite legacy brands is no secret. The company’s share price is down 35% over the last five years and rumors of a company sale have started swirling. Prada has blamed over-distribution as part of its difficulties. It doesn’t appear as Net-A-Porter took delivery on the Summer 2020 collection and we speculate that this sale marks the end of Prada on the site.
Some sale standouts include classic knee-high boots that come to $580 from $950, a Pink satin authentic satin headband is $144 from $250, and a leather belt bag is $690 from $1150. Some of our favorite past season iconic fashion items include this dress with a rose print, a lightening bolt-rose sweater and we’ve always been a fan of the Spring ’18 illustrations.
It appears as if this sale has been shopped already, probably by NAP VIPs. Some items are sold out or running low on sizes.
Before you enter your credit card information, be sure to price check against MatchesFashion, which has even bigger Prada discounts with markdowns running from 50% to 70% off. We are crazy for this lightening bolt skirt that’s $500 from $1000, this PVC tote that’s $630 from $1050 and this ruffled miniskirt that’s $465 from $930.
MatchesFashion has Sumer 2020 merchandise posted, so it’s probably safe to assume that they won the online Prada war. Let’s hope that they can help turn Prada’s troubles around.