Ten Years of Madison Avenue Spy!!!

May 1, 2018 by Lila Delilah

Ten years ago, on May 3rd to be exact, I put my two baby daughters to sleep and sat down at my computer. I had an idea.

The internet was filled with all sorts of information but there wasn’t anywhere to reference luxury shopping. There was no way to find out about private sales, presales, promotions, and shopping incentives. Trying to locate the moment’s hottest sold-out item took a dozen calls. And let’s face it, not every sample sale is great.

Madison Avenue Spy was born. That first Madison Avenue Spy post is right here and still remains the cornerstone of our mission statement.

Anyone out there? Of course not! I have a long history of speaking without anyone listening. I guess this is nothing new.

Well, let’s get down to it. I am a frequent reader of shopping and accessory blogs but am so tired of reading about sample sales. This is NOT a sample sale blog. I really want to know where to get the best bang from my buck but I really value the ability to take an item home, try it on and continue from there. So what I plan is to do my thing — shop– and report back to you what’s going on. Krizia shoes for $50. Check. Prada 60% off. Check. Saks friends and family. Check.

You get the picture.
Please feel free to write me any of your finds.
Lila Delilah

Today, the biggest difference is that we all know I am not talking to myself. (I also now have three daughters who are pirouetting their way into teens.)

Over the past decade, Madison Avenue Spy has touched millions of readers from all over the world. What’s nice, to me, at least, is that the site still feels like an intimate conversation between me and a close friend.

And for this, I think YOU! Thank you for reading, following and participating. Thank you for trusting us for us all these years. Thank you for loving us despite our typos. Thank you for sharing your love of fashion and shopping.

I also want to thank our sponsors, advertisers  and business partners for trusting me with your businesses and for showing such kindness towards our friends, readers, and followers. You have provided me with an incredible career that wasn’t imaginable a decade ago. I will forever be grateful for your support and encouragement.

To celebrate our shared love for fashion, and yes, our love for Madison Avenue, we are going back to our early roots and kicking off a month of celebrations. Today, in collaboration with Madison Avenue Business Improvement District (BID), we have launched MadisonAvenueSpy10years.com. The mini-site highlights a series of events, sales, and promotions that are occurring on Madison Avenue throughout the month of May. Among the special events and offerings are:

• Private in-store sale at Chuckies. Markdowns up to 40% off with additional 10% off sale and non-sale merchandise.

 • A Photo Walk at Apple to level up your iPhone photography skills to take stunning shots with the latest and best accessories.

 • A Party for you and your pets to benefit the ASPCA at Morgenthal Frederics – Spoil yourself with a new frame and some bubbly while supporting a great cause. Dog treats by Maison de Pawz.

• Celebrate the Royal Wedding with a Royal Afternoon Tea service in The Pembroke Room, and Rosé Thursdays in the Jacques Bar and The Club Room for the entire month of May.

• “VIP ETRO White Glove Experience” including a personal styling appointment.

• Celebrate the Royal Wedding with a Royal Afternoon Tea service in The Pembroke Room, and Rosé Thursdays in the Jacques Bar and The Club Room for the entire month of May.

• A trunk show of new couture pieces and a personal appearance by designer Paul Morelli.

• Mention Mad-Spy and save $500 off a purchase of $2500 or more at David Webb.

We hope you will check out the Anniversary Site and will refer to it throughout the month.


Let’s plan to get together like this in another 10 years. Deal?

Lila Delilah


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