Almost every app allows you to mute or opt-out of specific features but who would imagine that a leading luxury brand would just unsubscribe from sale season? It’s unimaginable but it’s exactly what’s happening at Chanel this season.
Chanel has put a giant do-not-disturb sign on its’ boutique doors and will not, we repeat, will not be participating in any markdowns, discounts, sales or presales at its boutiques this season. The good thing is that this change of direction is not permanent.
The rumor is that Chanel will begin a process of preserving its overstock and bringing it back a year later. That means, going forward, sale merchandise will have aged an entire year before you get to benefit from any savings. As always, the sale next year will only include sunglasses, shoes, jewelry, ready-to-wear, a very small selection of small leather goods and an even smaller selection of seasonal style bags.
Not all hope is lost. Those looking to purchase sale Chanel will just need to focus their attention on multi-brand boutiques and department stores. Chanel’s presale usually starts about June 18th and the official sale often begins around June 23rd. We expect that the department store dates will hold to tradition. The discount will be 40% at Barneys and the discounts at Bloomingdales and Saks will be 30%.
Sale lists haven’t been distributed but stay tuned and we will be sure to post the information as soon as it becomes available. You can expect this sales season to be more competitive. We suggest you make contact with a salesperson asap if there is an item that you desire to buy during presale.
Chanel: Staci firstname.lastname@example.org
Bergdorf Goodman: Jose 646-689-5601
Hirshleifers: Tova 516-627-3566
Barneys: Joseph 212-833-2092
Saks Fifth Avenue: Marjorie: 646-552-7292
Jeffery: Michelle 212-206-1272