The History of Chanel Bag Prices

April 28, 2014 by Lila Delilah

Since the beginning of Madison Avenue Spy we have been tracking the prices of Chanel bags. In doing so, we have created a rich archive of pricing history. As Chanel shoppers brace for yet another price increase, we thought we would take a look back at the way things were.

As you can see by clicking on the chart below, the price of a Classic Chanel Jumbo bag will be $6000, as of May 1. That’s almost 100% more than it was in 2009. This season, most styles are increasing in price by about 12%. In the past, we’ve seen even steeper price jumps. Depending on the popularity of a particular style, bags have skyrocketed as much as 30% in a single year.

Click on the image to expand

Chanel generally evaluates prices in November and May. In some years, we’ve seen upward movement twice in a single year. For example, between 2010 and 2011 there were two price increases. During that year, the cost of many bags vaulted $1000.

In 2009, we proposed that Chanel was attempting to reach a similar price point of the coveted Hermes Birkin bag. Perhaps Chanel is simply staying in step with other luxury brands? After all, the price of a Celine Luggage tote is $3600. We would love to hear your thoughts. Please feel free to share in the comment section below.


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