Every spring, the Madison Avenue BID highlights a certain segment of its retailers. Last year, the theme was blooming jewels — a collaboration between jewelry stores and well-known floral designers. The year before, film and fashion were highlighted. This spring, the local business improvement district is spotlighting Madison Avenue as the largest fine watch marketplace in North America, and home to the world’s premier timepiece flagship boutiques
The official Madison Avenue Watch Week will run from April 11 to April 16. Dozens of watch boutiques along the Avenue are scheduled to feature artisan demonstrations, new watch previews, discussions with watchmakers, exhibits of antique and historic timepieces and, of course, private VIP sales appointments.
The week is packed with a full calendar of watch events, including J.P. Journe’s unveiling of the Octa UTC, Montblac will have a “certified regulator”with which to speak and at Georg Jensen you can exclusively purchase the iconic Henning Koppel designed Watch. You can view the full calendar of watch week events at MadisonAvenueWatchWeek.com. In addition to the long list of public events, you can also request invitations to private consultations and viewings by submitting a request here.