Platinum Jewels in Bloom

April 9, 2010 by Lila Delilah

A flower is nature’s finest accessory and there’s no better paring than with a girl’s best friend– diamonds. Jewelry boutiques along Madison Avenue have coordinated to display lavish floral designs along with their dazzling jewels as part of a 10-day flower show, Platinum Jewels in Bloom.

The multi-tiered campaign includes a patron of the Central Park Conservancy’s Playground Partners hosting a private reception in each boutique. The money raised at each event, along with a portion of sales will go towards Playground Partners, which is charged with maintaining Central Park’s 21 playgrounds.

On Sunday, April 10, representatives of Playground Partners will be sponsoring a bulb drive in each jewelry boutique. Shoppers will be encouraged to honor loved ones with the planting of tulips and daffodils in Central Park. Each bulb is $1 and there’s a $50 minimum contribution. Each donation will be recognized with a certificate indicating the number of bulbs planted, and the date of the gift. You can donate online here.

Most stores chose to display native cherry blossoms, tulips and daffodils along with their spring jewelry collections. You can click here to see a list of participating jewelry stores. This is the perfect excuse to get out, enjoy the beautiful spring weather and shop the jewelry stores along Madison, (Yeah, we know, you didn’t really need an excuse.)

Platinum Jewels in Bloom
April 8 to April 17
57th Street to 86th Street
Tulip & Daffodil Drive: Sunday, April 10


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