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    Decadestwo Round Two

    Many readers agree that the best sale of last year was the Decadestwo pop-up store, in SoHo. On reader confided that the sale caused her to max out her credit card. Well hold on to your plastic because the Hollywood-based luxury consignment store is coming back for a second round. From March 18 to March 21, Decadestwo will be returning to the second floor of Kiki de Montparnasse.

    We hear that they have worked with Julianne Moore, Selma Blair, Rachel Zoe, Courtney Love and other celebs and fashion insiders to compile a tightly edited selection of high-end clothing and accessories. At the last sale, we spotted $1,100 Christian Louboutin shoes priced at $390, $2,900 red Chanel quilted bag for $1,900, and a classic Chanel suit jacket was $1,000 from $2,400. Most key items, like Chanel bags were 60% off retail but most ready-to-wear was about 75% off.

    What’s better? On the last day of the sale, Decadestwo will host their famous one-day shoe extravaganza featuring Louboutins and Manolos all priced at $150, or less! Decadestwo held this shoe sale at their Los Angeles store last month, and hundreds of women lined up the night before and slept in sleeping bags on the street, waiting to get in. Racked LA has a full play-by-play, but in NY we don’t sleep in sleeping bags– we just pay people to wait in line for us!

    Retail Therapy: Carol Brodie

    It so happens that almost everyone who owns a Chanel bag or Louboutin shoes claims to be an expert on luxury. Carol Brodie happens to be the real thing.

    She was chief luxury officer–yes it’s a real position– for CurtCo Media, publisher of the Robb Report and Worth and global director of communications for Harry Winston. She is credited for rebranding the old-world company to appeal to a younger clientele. Carol indeed had something to do with bejeweling Oscar winners Halle and Gwyneth.

    Carol is now combining her knowledge of luxury and jewelry in her own line for HSN called, Rarities: Fine Jewelry with Carol Brodie. Her new collection debuted last week and we especially love the sandblasted gold and black sapphire Sun Goddess Earring. ($599 or 4 easy payments of $150!)

    So what does one buy once they have exhausted the employee discount at Harry Winston? See below to read Carol’s jewels of shopping wisdom.

    What’s your most prized “deal?”
    I have two most prized “deals.” One is my stunning cushion cut diamond engagement ring from Harry Winston. After years of working for the prestigious House of Harry Winston, my hard work paid off as I was able to purchase the ring of my dreams. But like everything else in my life, once I own it, I am on to the next best deal. For me, it was a pair of vintage, 18k gold link, signed bracelets from Tiffany & Co. I saw them at an estate sale and let’s just say, I got the deal of a lifetime.

    It got better when I met the original owner of the bracelets at a party… When I told her the name of the dealer, she laughed and said, “Those were mine and they could not have gotten a better home.” I immediately loved her and I still love the bracelets, which are definitely part of my signature style. Big, bold, gold, precious and glamorous!

    Biggest regret that you didn’t purchase?
    I have no regrets!

    This season you are looking for…
    The biggest thing I wanted for Spring were the perfect pair of tribal inspired gold disc earrings with carved turquoise gems in the center of the disc. I am wearing them now and I am selling them in my February pre-spring collection.

    What’s your number one shopping tip?
    Buy only what you LOVE and do not buy anything just because it seems like a good “deal.” If something seems to good to be true, it usually is. I believe in the 24-hour rule: If you truly love something, put it on hold. If you still love it the next day, then buy it. If it gets sold, then consider that it was never meant to be yours anyway.

    What’s your biggest weakness?
    Impulse shopping!!!

    Is there an item for which a shopper should never mind paying full price?
    Absolutely. Anything one-of-a-kind or a rarity is worth paying full price. If you find the perfect jewel, dress, shoe or accessory and it is exactly what you have been looking for, buy it on the spot. It will be worth its weight in gold. (No pun intended!)

    Saks Cuts Advertising Budget

    Last week, the New York Times announced the introduction of Saks Fifth Avenue’s new advertising campaign, which is described as evoking the dire days of the Depression. The campaign is “to signal to consumers an understanding of what they are going through today — as well as to reassure them that current difficulties, like the Depression, will be history someday,” the article says.

    In a twist of irony, we noticed that the daily Saks ad on A3, in the Times, has been conspicuously missing. After a bit of investigating we found out that Saks has cut their advertising budget. So instead of their daily placement, Saks will be taking a full page ad in the Sunday Style section every other week. .

    If Saks can’t come up with a fresh idea they may be better off cutting their entire budget. Suggesting in an ad that one should “Think about … belting a new tunic with your husband’s old tie,” seems as exciting as a basic black dress. If the department store wants to get attention, their advertising department (and buyers) need to get in touch with their customer who would rather spend their money on an item that sets them apart.

    Hermès Sale: Wall Street

    Ask any Hermès sales person, on Madison, if there is a sale and they will deny, deny, deny. Aren’t you lucky that you have a friend who never takes no for an answer? It took us some time, but we finally uncovered the Hermès sale details.

    Hermès has moved all marked down merchandise to their Wall Street location where discounts run from 40% to 60% off ready-to-wear. We hear there is a nice selection from spring ’09, which can easily transition to spring ’10. (We love the: It’s new to me theory.) As for accessories, only hats and gloves have been marked down. Sorry, no Birkins or Kellys today.

    You better move quickly if you want capture these discounts because the merchandise is shortly being packed up and moved to the Metropolitan Pavilion for the semi-annual sale. This year, the sale will start on March 23 for press and VIPs. The general public can fill their hearts content with scarves and ties galore from March 24th to March 28th.

    Hermès Wall Street
    15 Broad Street
    Edgar: 212-785-3030

    Now Open: Perez Sanz

    You can find the most wonderful treasures if you take a moment to peak along some of the side streets along Madison. As a matter of fact, just this week we stumbled upon Perez Sanz in the the space that was formerly occupied by Debauve & Gallais, on 69th Street, just west of Madison.

    Perez Sanz carries an array of artisan accessories, including bags, belts, brooches, jewelry and household objects. The boutique’s Argentine owner, Julio Perez Sanz is part designer and part artisan. Most of the items are handmade and adorned with a combination of silver, mother-of-pearl and semi-precious stones.

    Sounds expensive, huh? We thought so too until we took a closer look at the price tags. Bags start at $350 for a leather and silver evening bag to $3,300 for a full-on silver and coral minaudière. An exquisite alligator bag with silver hardware is moderately priced at $1,850.

    We especially like the Perez Sanz belt buckles, which could easily spice up a LBD or your normal winter wardrobe of jeans and a sweater. Buckles range in price from $100 for a small silver buckle to about $500 for one that is large and ornate. Some of the larger pieces also double as a large broach.

    The boutique also carries lots of small and unique pieces of jewelry and household items like a silver candle snuffer, a large opal cuff and big cocktail rings. So if you’re shopping along the Avenue and feeling uninspired, don’t forget to look around the corner. There you may find something truly unique and luxurious.

    Perez Sanz
    20 East 69th Street
    212- 249-5151

    Conran Un-Sale

    Last month we reported that Conran was closing it’s First Avenue location and moving to the ABC Carpet building, on Broadway. In preparation for the big move, merchandise was supposedly being marked down 75% or more.

    With the March 31st closing date quickly approaching we figured we would check-up on the markdowns and hopefully take home a few great pieces of decor. Pink signs in the window loudly yell, “Moving sale, up to 75% off.” Smaller black signs discretely add, “Take an additional 15% off already reduced sale merchandise.” We couldn’t wait to get our hands on affordable modern treasures.

    After a quick look around it became very clear that very few items were actually on sale and those marked 75% off were horribly damaged. Patio furniture, not on sale. Most lighting, not on sale. Children’s accessories, not on sale. So what was discounted? In a clearance department we found old display accessories reduced, but still not cheap. For example, a small bags of rocks were $5 each, a side table with a top that “would not screw on” was $40, bent and distorted silver wall decals were $2 and lamps that may not even work were $40.

    Maybe some people consider this type of markdown to be a good sale but you know better, right? After all, you read Madison Avenue Spy!

    Rene Caovilla Sale

    We tend to think of Rene Caovilla as the Cartier of shoes. Maybe it’s the royal red boxes, the spectacular gems or it could be the lofty prices. The association is probably a combination of the three but the expensive issue can temporarily be circumvented.

    Several sandals from the summer ’08 collection have been dramatically reduced. A quick browse through the online sale section reveals discounts of up to 75% off. A rather ornate Bulgary-looking shoe was $1295 but is now $453, a gemed flat was $1055 and is now $255 and an evening heel was $1275 but reduced to $446. There are a few bags also reduced but your money is probably better spent on shoes– those are the real jewels here.

    Retail Therapy: Lauren Ezersky

    There are so many reasons to love fashion- the beautiful colors, the sensual fabrics, the creative designs and, of course, the electrifying personalities. Lauren Ezersky one of those notorious fashion characters. Her strong Yonkers accent, white streaked hair and black uniform are just an accessory to her ability to personify a pain pair of black leggings into a high art form.

    Lauren has been a front row fixture at fashion shows for as long as we can remember.
    She hosted the show, “Behind the Velvet Ropes,” which ran on the Style Channel for eight years and wrote a column for Paper magazine for a decade. Lauren is currently a fashion expert for BetterTV.com, works for the fashion site Vevant and is a strong supporter of the North Shore Animal League.

    Here’s a little insight as to the things that drive Lauren Ezersky when she’s not interrogating fashion designers and models, and is in fact, indulging herself.

    What’s your most prized “deal?”

    An Azzedine Alaia coat I found at Barneys. It started off at $7000 and I think I paid $2500. It wasn’t cheap but it was a great deal. When I found it and I know I had to get it. It was a big deal. I wear it a lot. In fact, I almost sleep in it.

    Biggest regret that you didn’t purchase?

    I can’t remember the specifics but I remember there was something on sale and I didn’t get it. When I went back it was gone. It must have been a black dress. Everything is always black.

    This season you are looking for…
    Something really different. Something that I don’t already have. I am into jewelry right now. You can wear the same dress and just change the jewelry to make it look different. Then if you get desperate you can always sell it.

    What’s your number one shopping tip?

    My number one tip is to make friends with a sales person. That’s the best thing. When you don’t want to play full price a good sales person will snatch an item for you and put it in the back until it gets marked down. If they can’t do that they will keep an eye on the item and give you a call when it goes on sale.

    Oh, don’t shop with a friend they are distracting.

    What’s your biggest weakness?

    When I see something I love, I have to have it. I end up spending money when I shouldn’t and can’t afford it. Buy now, pay later. It’s a disaster.

    Is there an item for which a shopper should never mind paying full price?
    Something that you have to have. When there’s only one in your size, it’s going to be gone by the time it goes on sale. Buy it and think about it.