Earlier this week, I asked a salesman at Bergdrofs about Chanel markdowns and was abruptly told that there was no Chanel sale. “We haven’t even started designer markdowns. IF Chanel goes on sale it won’t be until much later in the season,” he flatly responded.

I can never tell if these falsities are made out of pure ignorance or if salespeople think it’s okay to assume the customer is ill-informed and can be persuaded to buy merchandise at full price. Either way, this type of arrogance creates an environment of mistrust and should be avoided. The real responsibility begins at the top. It’s incumbent upon top management and brands to foster an exchange of accurate information and give the customer a sense of confidence. That’s how loyalty is created.
Chanel’s bi-annual officially opens to the public on May 25. Lots of presales and VIP previews are already underway. You can tap over to our Chanel sale post to review a sampling of merchandise that’s included in the markdown. Shoe inventory from Bergdrofs and lots of RTW from Saks were just added to the post.
At
Cettire, discounts are already up to 40% off on Spring and Summer merchandise. You can use the code
DMMAY10 to save an additional 10% off. (The code excludes Gucci, Dior, Bulgary, and Louboutin.) The site has lots of great
Prada and
Fendi.
Intermix also started its designer sale. Lots of merchandise is reduced by 40% off of retail. Be on the lookout for extra discounts throughout the sale section. It should make for some very good shopping opportunities. You can see the highlights here.
The 24S sale has
discounts up to 40% off and includes a very good assortment of designer merchandise including Fendi, Moreau, and Chloe. Be sure to check out the “
Ultimates” selection, which contains Louis Vuitton and Celine under retail.
This coming week will be very busy with markdowns. In the past few seasons, we have seen brands phase into the sale section. We expect this season will have a similar cadence.
Stay tuned. This is where all the fun begins. Until next time… same time, same place?