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    Department Stores Hide Markdowns

    Shoppers are all waiting for department stores to officially take another markdown. Signs in stores and online at Saks and Bergdorfs read, “Save up to 60% off.” As we’ve been browsing online and in stores, however, the numbers haven’t been adding up.

    Take Bergdorf Goodman as an example: The sale merchandise from the third floor is all consolidated into one section of the floor with signs above every rack stating that markdowns are up to 60% off. We first found a Gautier dress that was $495 to start but reduced to $149. Math may not be our strongest skill but isn’t that 70% off? Then we found a Peter Som jacket reduced to $389 from $1,295. Again, that’s 70% off.

    Before you grab your gloves, scarf, hat and coat– let us warn you that most merchandise is 60% off and what’s left is not part of the season’s highlights. Shoes at Bergdorf are still just 30% off. A sales person says another markdown is still over a week away but even with the modest discount there isn’t a great variety of styles.

    Over at Saks we found a similar situation. The sale is advertised as up to 60% off but we found Jil Sander pants for 65% off. At Saks online we found a Brian Reyes dress reduced closer to 65% off along with a Dior dress, an Akirs sweater and Alexander McQueen leggings. All the shoes, in Saks, were discounted 60% but most styles aren’t worth the closet real estate.

    Why would stores markdown merchandise more than they are advertising? Perhaps it’s backlash from last year’s sales. Department stores got so much heat from suppliers that they are nervous to discount their merchandise. With the new collections filling store space, there isn’t much of a choice. So be sure to look carefully at the prices. They may be better than advertised.

    As a side note, we hear that the Saks men’s 9th floor consolidation sale is getting another markdown on Friday. We wouldn’t be surprised if women’s collections were officially reduced to 70% off too.

    Good-Bye Mickey

    It’s official, the Disney store has closed their Fifth Avenue location. Construction workers today, were busy removing logos and taking apart inside displays. Tourists outside hovered in amazement and continued to take pictures in front of the former store.

    We last heard that top mice were shopping for a new location on Broadway in Times Square. We expect that the new location will drive more traffic and become a much more exciting experience now that Steve Jobs has a seat on the board of Disney and is redesigning the store’s image. Get ready for some serious sci-fi character shopping

    Now it’s time to say good-bye
    to all our company
    M-I-C see you real soon
    K-E-Y because we like you
    M-O-U-S-E

    Petit Bateau Sale

    We have been anxiously waiting for the Petit Bateau sale. Last year we stocked up on sale pajamas to use as kid’s birthday presents and gifts when most items were 50% off.

    This year, we are saddened to report that the sale is not nearly as good. For one thing, this season, there was only one style of girl’s velour pajamas and they are just 20% off or $46. The regular cotton pajamas are 40% off and now range in price from $28 to $29 depending on size and style.

    Very few items are 50% off. We were able to dig up a little girl’s pink wool coat that was $250 reduced to $125 and one style of white undershirt that was still almost $20 for two pair. Take a look for yourself, the sale is online too but the selection is more limited than the store.

    Better luck next year.

    Scoop Winter Sale

    Happy New Year!
    We are so excited to start 2010. We just got back from a wonderful vacation and are quite shocked from the Arctic air. When it’s this cold outside there’s only one thing to do– stay warm in stores.

    Our first item of business was to follow up on a tip we got from Dapper Homme. The special agent reports that Scoop is having an amazing sale. We quickly scurried over to 74th Street Scoop store to see what deals exist uptown. As usual, Dapper was dead on.

    Most sale items are an additional 40% off the last markdown. The women’s section was well picked through but we were still able to find a Phillip Lim 3.1 sequined mini skirt reduced from $550 to $160. A $1,020 Missoni skirt was reduced to $540. A Soyun cardigan that was $458, is now $167. A very cute $526 Smythe jacket reduced to $120. The best deal was a $395 See By Chloe sweater-jacket, which was reduced to $95. Not bad, huh.

    Again, the women’s merchandise is not very good but there’s a great selection of jeans, pants, sweaters and shirts for men. Either gender, at 85% off it’s worth a look.