Popular culture has decided that Valentine’s Day bashing is more fun than celebrating. We couldn’t agree less. Who cares if it’s an imagined holiday to promote retail and antiquated relationship philosophies? Shopping and love really can’t be an enemy. Valentine’s Day doesn’t require a huge grand gesture but rather something sweet and thoughtful. On the flip side, we don’t know anyone who would turn down diamonds. Below are some “thoughtful and sweet” gift ideas we love and we think he and she will too. Feel free to use the code HELEN for 15% off everything from Madaluxe. (That’s our gift to you.)