Hi this is a message for Lila. This is Mike from Saint Laurent. I’m calling you because we are going on sale. So give me a call when you get a chance. The number here is 212-400-xxxx.
I call back to get the scoop but Mike was with a customer. So I asked the sales associate who answered the phone, “Can you tell me the current markdown.”
The associate replies, “There’s no markdown. Everything is still full price.”
I respond, “Then why did Mike just leave me a voice mail about a sale.”
She answers, “Oh the private sale. I’ll have to put you through to Mike’s mailbox.”
I leave Mike a message and he calls me back a bit later and says, “Oh Lila, would you believe the sale has started? Most bags are 30% off, many shoes are 50% off and clothing is up to 60% off.”
And that’s the way it all goes down in the boiler room of luxury fashion. Oh and just an FYI, markdowns at ysl.com are already live.
Tune in tomorrow for a transcript of a conversation with boutiques.