A leading article from the Business of Fashion declared that consumers are “seeking out Instagrammable outfits for travelling,” which presents a year-round opportunity for fashion brands and retailers.
We are completely on board with this all-year-round Summer shopping because we are always happy to add more Summer to our lives. It’s a good thing that MatchesFashion just filled their sale section with an abundant assortment of wear-now or travel-with-later wardrobe options.
Some of our favorite sale picks include this dramatic beach robe that’s $721 from $1358, a Mara Hoffman dress is $270 from $550 and a bikini from Haight is $108 from $216. Here are shell earrings, which we love, for $136 from $272 and Le Specs metal frame glasses are $62 from $90.
An industry insider says that vacation packing isn’t just about buying bikinis and coverups. She suggests that your vacation purchases should follow three underlining notions: “can it be worn from the beach to the bar to dinner; how easy is it to pack; and does this style transcend seasons and can the look be built into next season.”
We agree with all these pointers. If only someone could make the ‘real’ Summer last another two weeks.