The Chinese New Year is a 15 day-long celebration with innumerable activities, scrumptious food and sparkling spectacle. For the third year in a row, Chinatown’s Madison Street is teaming up with Uptown’s Madison Avenue for the third annual “Madison Street to Madison Avenue” Lunar New Year Event.
The festivities will begin on Saturday, February 10. As this is the Year of the Dog, shoppers are invited to “shop with their dogs” at 50 participating Madison Avenue boutiques. There will be a full array of treats and special dog-related programming to benefit the Animal Medical Center.
Some of the ‘shop with your dog’ activities are listed below:
Jonathan Adler (1097 Madison Avenue) – Will be hosting an adoption through Foster Dogs. They will also be selling tickets prior to the event for a 15-minute photoshoot with your dog. As part of this package, you will receive a free print and a Jonathan Adler frame.
Sweaty Betty (1153 Madison Avenue) – Will be hosting cocktails for dog parents and snacks for pets along with a pup-centric activity.
Tory Burch (797 Madison Avenue) – Will be toasting with champagne to celebrate Lunar New Year! Receive an exclusive Lunar New Year scarf with your $500 purchase.
Giorgio Armani (760 Madison Avenue) – Will be presenting a “Chinese New Year” capsule with small leather goods and women’s ready to wear.
Kate Spade New York (789 Madison Ave NY) – Will be serving festive sips and snacks to welcome guests.
The New Year festivities will also include a range of cultural performances along with child (and dog-friendly) activities inside heated tents. Some of the actives include, Chinese face painting, calligraphy, a themed photo booth and much more. Below is an abbreviated agenda:
Saturday, February 10, 10am-3pm
10:00am: Lion troupes depart Chinatown from Madison Street & Oliver Street and head to the Upper East Side
11:00-11:30am: Lions Arrive Uptown for a welcome and kick-off, Madison Avenue @ 76th Street, while family (and dogs) participate in activities beginng at the Harman Store, Madison Avenue @ 54th Street
11:30am-2:00pm: Lions visit businesses on Madison from 85th down to 50th