It’s no news that streetwear is hotter than almost any French or Italian haute house. Vetements, Off-White and ReadyMade are all offering the fashion set, luxury coolness.
|Shoe designer, Sophia Webster wearing House of Holland|
We’ve never been keen on chasing the masses and have developed an overwhelming fondness for House of Holland. The British label hit the fashion scene in 2008 with its playful wit and bold prints. The brand is notoriously a favorite of Pixie Geldof and Alexa Chung. The best part is that under-the-radar brand can be found on major markdown at various retailers.
Asos also carries a great selection and discounts are often as much as 70%. This embroidered dress is $183 from $460. These jeans are as cool as any pair from Off-White and are priced at just $93 from $316. The sunglasses collection is really statement making and the discounts are amazing too. How about these exaggerated mirrored cat-eyes that are $85 from $240 or this striped pair that’s a bit more tame but just as cool for $95 from $240?
House of Holland is also sold at Opening Ceremony, on Howard Street, if you’re looking to get your hands on the physical fashion.