It was this time last year that Marimekko launched at Target. Shoppers were not particularly enthusiastic and much of the kitchy merchandise languished at stores through much of the Summer. This year, Target teamed up with the Spice Girl, Victoria Beckham for what seems to have been a successful collaboration.
The capsule collection launched today and even far out of the city Target stores were sold out of certain items and running low on others. The most popular pieces of the collection were items with a calla lily motif. This button down top is sold out within 100 miles of New York and online, same goes for the matching pants but the dress was still available stores. The black and white scalloped skirt was also a big hit and good luck finding one of these bomber jackets.
Were were surprised that this solid scalloped skirt, which comes in orange or black, was plentiful at our local beach-side Target store and also still available online. The lace collection, which includes dresses, shorts, and jackets were also plentiful. (It seems that everyone agrees that the color palate was off.) The collared dresses are also in full stock. It’s never a good sign when a dress can have you easily confused with a nun or party waitstaff.
As always, the best items were the little girl’s and baby’s collections. Much of the baby items are completely sold out online and in stores. We loved the floral two-piece set but only found two left when shopping. This body suit is sold out online but we spotted several while shopping. The cotton quality is very nice but $13 is no steal.
The girls selection was the best but the sizing difference from medium to large was very vast. The mediums were okay to wear right now but won’t fit through the Summer. The larges are so big that they wouldn’t fit for two years. For $28 a dress we bounced for a few key styles like this lovely white shift dress and a pink drip waist dress with flower pockets.
That is good news is that the return policy is just 14-days for these types of limited edition collaborations. So you’re likely to see a lot of Beckham come back to stores. We suggest talking local Target customer service department in about a week.