The IT-It: Can Prada Become Cool Again?

April 17, 2017 by Lila Delilah

It’s no secret that Prada has fallen off it’s perch as a ruling house of fashion. After several years of falling stock prices and loss of market share Prada seems to be taking a step in the right direction. The Italian luxury band has recently stepped up it’s social media game and is making doubling down on Internet sales.

Most recently, Prada started selling clothing and bags on Net-A-Porter. Insiders say sales have been terrific. Part of what makes Prada great is that it never really goes out of style. You can wear a 13-year-old Prada pint blouse and skirt and it will look as stylish as the day you bought it.

For better or worse, Prada isn’t all over social media. It becomes tiresome to see the same bag, shoes, coat or earrings on every major Instagram style star. (We are looking at you, Gucci.) Sometimes we are bored of a great new style before we can even get to the store to make the purchase.

Our favorite thing about Prada— and it might be it’s wrecking ball– is that the brand isn’t just about an It-bag or an It-shoe. Prada is a lifestyle brand of functional and wearable quality products. Prada’s down ski coats are the warmest, the print Summer sundresses are the sunniest, the house’s classic prints are the boldest.

For all these reasons we are hot for Prada. We always have been and we don’t expect the love affair to end any time soon. We highly suggest you take a look at this season’s collection if you haven’t done so lately. We are confident that Prada will be the next big luxury brand comeback. (Not that it ever really went away, in our minds.)


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