The Saks Fifth Avenue Friends & Family sale started online today and loyal customers are irate. Over the past several years, the bi-annual discount promotion has been plagued by a growing number of designer exclusions. Last year we counted over 200 designers who didn’t participate. This season, Saks threw out the designer list and discount code and has opted to designate opt-in on an item-by-item basis.
Online shoppers must shop a designated section on the site to find all the discounted items. Customers shopping in the store need to ask for sales assistant help to see which items are included in promotion. After digging in, we found some very interesting findings: Iro is out, Adam Lippes is in. All Burberry is out, Coach (clothing) is in. Yigal Azrouel’s designer collection is in but many Derek Lam 10 Crosby items are out.
Remember, this isn’t a bad time to plan ahead for Mother’s Day. If you’re looking for savings on designer brands you are going to have to sit on your hands until the end of May.