Earlier this month, Bergdorf Goodman revealed the first of its four part renovation. The newly unveiled jewelry salon is now located at the 57th Street entrance of the Lavender Lady. The updated look is exquisite although the jewelry collections seem to play second fiddle to the design of the room–the ornate shadowboxes on the walls and and jewel shaped jewelry showcases.
The redesign was spearheaded by Bergdof’s fashion director, Linda Fargo, and incorporates a palate of ivories and grays. The salon’s centerpiece is a pair of ornate custom-made chandeliers inspired by Lobmeyr’s “Sputnik” designs. Some of the renovation highlights include a private viewing room for VIP clientele and trunk show events. The 57th Street windows will now be available for jewelry-specific displays.
The space that is now the Jewelry Salon, was previously inhabited by scarves, sunglasses and select handbag brands like Givenchy, Celine, Alexander McQueen and others. These handbags have been relocated to the Fifth Avenue main floor entrance thoroughfare. Unfortunately, the new set-up is more reminiscent of a holiday market than the City’s premier shopping destination.
Change can be difficult and long-time Bergdorf shoppers are likely to feel a bit disoriented by the redesign. We will miss the warm welcome of the the dazzling jewelry that differentiated Bergdorf’s from other first floor handbag bazars.
One characteristic that remains the same is the second markdown discount. Right now, shoppers can save 50% on an assortment of designer handbags. The sale selection includes a moderate assortment of bags from Christian Louboutin, Proenza, Nina Ricci, Tom Ford and Bottega Veneta. (Head this way to see pictures and pricing.)
We are sure that we will adjust to the renovations and can’t wait to see what else Bergdorf Goodman has in store. We will just have to remember to take a 57th detour to spend time with all of our best friends– diamonds, of course.
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