Missoni is always the first boutique on Madison Avenue to officially start their seasonal sale. What’s included in the markdown can fluctuate from year to year. This year, the Missoni sale is great– perhaps that’s a bad thing for the economy.
Unlike most past seasons, this Missoni sale includes swim, scarves and select home items. Most of the merchandise from the cruise collection–that came into stores in December–is discounted 50%. Other items are discounted from 30% to 40%. A black skirt with lacquered cloth and embroidered appliqué is now $1320 from $2640 and a more classic chevron patterned silk knit dress is $1440 from $2880.
The shoes to the left of the sale section are all 50% off. Black and white runway sandals are $575 from $1150. Swimsuits, cover-ups and other beachwear are 30% off. Baskets of scarves are 35% off. Most of the brightly colored scarves now range in price from about $250 to $340 from retail prices that ran from $430 to $560.
The best part of the sale, is the wall of home goods. Shoppers can find a small assortment of towels, robes and pillows that are reduced 40%. Brightly colored large bath towels are now $192 from $320, smaller versions are $186 from $310 and robes are $228 from $380.
Last season Missoni ran a second markdown where prices were reduced 70% to 80% off. We wouldn’t be surprised if we saw the same discounts this summer. The cold weather has left a lot of stores will extra merchandise. Click-jump to see an assortment of pictures from inside the boutique.
1009 Madison Ave @78th Street