The Peter Pilotto collection for Target hit stores on February 9th and less than a month later the merchandise has hit the clearance racks. The entire collection is discounted about 30% off and almost every item is still in stock online and in many Manhattan surrounding stores.
Although the Brittish designer is loved by fashion insiders, he isn’t commercially known throughout the United Sates. We imagine that most people, even in the New York area, had no idea who designed the kaleidoscopic prints. And, apparently, not too many consumers wanted to jump into the rainbow of Pilotto’s separates. That just means more for us.
Some of the collection’s most popular items are still available and are on sale. The iris print strapless dress is available in limited sizes and is now reduced to $56 from $80, the belted green floral print dress worn by actress Taylor Schilling at the launch party is $35 from $50 and this light blue floral and stripped sweatshirt is $21 from $30.
Putting aside the most popular pieces, we prefer the more novel summer items. The brightly patterned beach towel for $17.50 from $25 and is a great hostess gift or a great way to brighten your poolside. The black and white print sneakers for $21 from $30 are as good as any Givenchy print slip-on sneaker. The iris print tote bag for $28 from $40 is also perfect for beach.
Considering the disappointment of the last few collaborations, Target may want to give Missoni another chance. What do you think?