Miracle on Madison

November 29, 2011 by Lila Delilah

Despite the (often) cool weather, this happens to be our favorite time of year in Manhattan. There is a buzz and energy that rivals any other place — and it’s not just because of the sales. As matter of fact, Miracle on Madison is a prime example of the wonderful activities that make this season shine even brighter.

Miracle on Madison Avenue is a 25-year-old philanthropic holiday shopping tradition. Over 80 luxury and jewelry retailers on Madison Avenue participate by donating 20% of sales that day to the Children’s Aid Society. (Click here to see a full list of participating retailers.)

The year, the celebration will take place on Sunday, December 4. A variety of activities are scheduled in stores and businesses located on Madison between 57th and 86th streets. We suggest, heading to 63rd and Madison between 12pm and 3:30 to enjoy a full lineup of holiday entertainment, including the Labor of Love Ensemble Gospel Choir.

The event is presented by the Children’s Aid Society and the Madison Avenue Business Improvement District. This year, being the 25th anniversary of the event, the Silver Institute: Silver Promotion Service and American Express are co-sponsoring the festivities.

Shopping, entertainment and a good cause? Now, that’s a holiday cocktail worth caroling about.


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