Staying true to her reputation as a fashion and technology trailblazer, Norma Kamali presented her spring 2012 collection in the most high-tech structure imaginable. In place of a traditional catwalk, Norma Kamali’s showed her fashions through 3D glasses on a 42-foot screen. Starting tomorrow, this fashion technology will be integrated to a new Norma Kamali website where shoppers can view the film and 3D shopping pages. We know Norma isn’t stopping here. Next season we’re expecting holograms.
As for the fashion, what can we say? It’s Norma Kamali! There are streaks of trendy neon, creative use of fabrics and a breezy use of tassels. Each item is a statement of its own.
Stand out trend: We can only guess what flashy ad campaign will use the orange tassel dress.
How to get the 3D look: Facebook fans of Norma Kamali can receive 3D cat-eye glasses to better appreciate the intricacies of the new site.
Who makes it work: The lighthearted with a vision of the future.