Retail Therapy: Rebecca Moses

May 19, 2010 by Lila Delilah

Rebecca Moses has been designing clothing since she was 21-years-old. She produced collections under her own label in New York for many years but later moved to Northern Italy where she replaced Gianni Versace as the designer of Italy’s chic, Genny fashion line.

Throughout Rebecca’s career, she has gained the respect of her peers and critics by creating silluettes that whisper quality above the yells of luxury.

We recently caught up with Rebecca Moses in conjunction with her debut clothing line at Macy’s. The collection is a variety of “fundamentals” and “wow” pieces. So there’s a little black dress, a cigarette pant, a collard white shirt and also novelty tees and a deep purple party skirt.

Rebecca says, “passion” is her favorite fashion word and asserts that young fashion designers should remember to stay humble because “to be successful you are going to have to do a bit of everything.” Yes, that even means being your own gofer.

Read below to find out more wisdom from this world-class designer and let us know what you think?

How is the shopping experience different in New York than it is in Europe?
Stores in Europe are much smaller and more specialized. There aren’t many big department stores and the selections are often much smaller. New Yorker’s wardrobes are much more seasonal and we are perpetually shopping. That isn’t really the case in Europe although it is changing to be more like the US.

What’s your number one shopping tip?
Buy what you love. Don’t shop according to trends or styles. Go on your instincts and buy things you will feel good wearing.

What’s your most prized deal?
I really can’t think of one. Because I’m a designer, I don’t get a lot of time to shop for myself. When I see something that is different and lights a fire within me, I just buy it.

This season you are looking for…
The tee shirt is the must have item of the season. Everyone knows about the little black dress but the other great item for the season is the little white dress. They are just a must have for summer.

What inspires you?
I am very much inspired by colors. They tell people how you feel. Red and purple are happy and confident. If you see someone wearing all black, you know exactly what type of mood they are in. The same goes for white.


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