Now Open: In & Out

March 10, 2010 by Lila Delilah

Beauty fanatics and anti-aging enthusiasts can rejoice with the opening of In & Out beauty. The Swiss beauty concept just opened their first US boutique on Madison Avenue, between 77th and 78th street.

Tucked between Missoni and Intermix, In & Out combines supplements for baby-boomers with serums, creams and lotions loved by cosmetic junkies. The product line focuses in five essential areas: acne, anti-aging, whitening, sensitive and reddening skin and slimming.

Of course, each product package embodies everything you need to look great, in and out– dietary supplements and four to five skin-care products. A store manager said that they will soon have an estition on location to offer mini facials and assist in skin-care emergencies.

While the boutique is small, it combines an aquatic space-age decor with a sparseness usually reserved for selling precious jewelry. Beyond the under-the-sea surroundings the store happens to smell amazing with a nose full of gardenia and other scented flowers.

This is a concept that can be easily be embraced by glossy magazines and aging baby boomers alike. Oh, did we fail to mention there are lots of samples? Who doesn’t love samples?


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