You didn’t hear it from us but Prada has already started to presell fall ’09 merchandise. Ready-to-wear is discounted 50% and shoes and bags are marked down 30%.
Unlike last year, this presale is very hush hush. We got our standard presale phone invitation but tested the waters as an unknowing shopper. SoHo, Madison and 57th Street Prada stores all suppressed presale information. “We are still waiting to hear from corporate,” appears to be the standard line. Don’t believe it.
Looking forward, we just received the Prada Spring accessory lookbook and loved the perforated style bags. What’s better? Most bags are priced under $2000 and we even spotted a great bowler bag that’s $1395.
Madison Avenue: Janik 212-327-4200
SoHo: Michel 212-334-8888