Looks as if Pottery Barn isn’t so ready to give up it’s tony Second Avenue retail space. Last month, we reported that the Threads concept store was closing. In it’s place will be PB Teen, which is slated to open March 21st.
PBteen began as a catalog and web site in 2003, and the first stand alone store opened in Atlanta, in Oct. 2008. The brand describes itself as “a fun line of exclusive furniture and accessories from Pottery Barn, created just for teenagers.”
We imagine that teens in Atlanta might dig the concept but children in NYC– on the Upper East Side– are much more sophisticated. We wouldn’t be surprised if the store demographic skews downwards from teen to the 4 to 9-year-old age bracket.