Pottery Barn Cuts “Threads”

February 24, 2009 by Lila Delilah

The Pottery Barn Kids spin-off, Threads, is closing after just 15 months. The store specialized in baby clothing and gifts and also offered in-store monogramming. After a successful run on Second Avenue, Williams-Sonoma– the parent company of Pottery Barn and Threads– planned to expand the concept store

Unfortunately, Williams-Sonoma has been hit with the rest of our economy. The stock is down about 65% since the start of they year and down more than 73% from its 52-week high. In January, the company announced actions to reduce its overhead costs by $75 million. This translated in 1,400 employees losing their jobs and Threads getting cut.

The store is slated to close next week and everything is now reduced an additional 30% off. The merchandise is going fast and employees don’t even know if the store will last that long. For now, there is a gorgeous baby bassinette for about $370 and a heavily discounted barn jacket embroidered with the name Bianca.

Contact: 212-737-0104
1451 2nd Avenue (75th & 76th)


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