Fekkai Gets Green and Lean

February 11, 2009 by Lila Delilah

The hairstyling guru, Frederic Fekkai, recently launched a “green” line of hair products. Fekkai Au Naturel is a plant-based collection that is free of sulfates, parabens, dyes and synthetic fragrences. In addition, the tube is made with 40% recycled materials!

The shampoo, conditioner and gel all retail for $23 but unlike most natural hair products this stuff smells fantastic.

Yeah, we know you’re waiting for “the deal.” This is Madison Avenue Spy not beautyhype.com. Well, the standout product in the Au Naturel line is perfect for those trying to stretch their blowouts. The Powder Clean Dry Shampoo (also $23) is like a talc, made of natural cotton fibers, corn and rice starch.

The jist is that you save water by not washing your hair but to us it’s about the money saved between blowouts. (That’s where we get the green and lean.) All you have to do is “lightly shake on the root area, massage with your finger tips and brush through.

All of us beauty bloggers were treated to blowouts and manicures at the salon today. And you better believe that we’re trying to keep this great out-of-the-salon bounce for as long as possible. Even if that means skipping the gym. So check back with me on Wednesday if you’re truly curious about my Powder Clean Dry Shampoo expermint.


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