Accessories have become the bread and butter of many designers’ bottom lines. It’s the hot shoe or hot handbag that sell out while the clothing is a clear afterthought. Gucci, YSL, Louis Vuitton, Fendi and Dior are prime examples. So when the market takes a wild downturn how does a department store draw customers to its $3000 bags?
Stores are still trying to figure out the magic formula but the trend seems to be increased use of electronic gift cards. Next week Saks is hosting a giant Chanel trunk show. Guess what’s coinciding? EGC!
The Chanel trunk show and electronic gift card event runs for two days starting Wednesday, Jan. 14th. The levels are below and as you would expect the big discount comes when you spend $3000 on anything in the store. You get $1000 or 33% back in gift cards to spend on anything else in the store. Yay, spend more money…
Saks EGC 1/14 and 1/15
$250-$499 = $25
$500 -$999 = $75
$3000+ = $1000